II. The Hollywood Content Summit - Monday, October 19th - Wednesday, October 21st  
Affiliated Organizations
 • Writers Guild of America
 • PGA Producers Guild of America
 • AFI Digital Content Lab
 • Academy of Television Arts & Sciences
 • International Documentary Association
 • International Academy of Web Television
 • ASIFA Hollywood: The International Animated Film Society
 • KCET, a PBS Affiliate 
Affiliated Companies:
 • Adobe
 • IndieGoGo
 • Writers Boot Camp
 • IndieWire
 • SnagFilms 
Summit Produced by:
 Gerber Rigler Producing and Executive Consulting
 for Digital Hollywood for "Content Summit 
"  III. Digital Hollywood Upfronts - The Screenings: Cross-Platform Advertising-Commerce Presentations, Seminars 
  IV. EPPS: P.R. Twenty4Seven - Wednesday, October 21st
 - One Day Conference (open to All DH Attendees) 
Public Relations in the Era of Nonstop Communication 
 Including Wednesday, Oct. 21st 
Noon Keynote:
 Marc Graboff, Chairman, NBC Entertainment and Universal Media Studios
  V. Entertainment Law Program at Digital Hollywood - California MCLE Accredited - in association with 
Goldring, Hertz and Lichtenstein  VI. CodeSpace Hollywood: A Place for Developers, Code Artists, Hackers and Content Programmers: Sponsors - Adobe, Sun Startup Essentials, YouTube, Ervi, Amazon Web Services, ChinaCache, Apigee, Semantic Seed
  VII. Digital Hollywood Finance Dinner, VC, Private Equity Corporate Investment - by invitation 
Monday, October 19th
 Hosted by SNL-Kagan and Digital Hollywood  VIII. Special Event:
 Monday, October 19th Venice Room
 IBM Business Intelligence and Advertising Analytics
 Executive Round Table and Cocktail Event
 To join this invitation-only event contact Louisa Shipnuck - 
louisa.a.shipnuck@us.ibm.com 
 IX. Special Event - Open to All Attendees 
Tuesday, October 20th - 5 PM
 End-of-Day Poolside Reception 
Hosted by mSpot
  X. P2P Games Summit, Thursday, October 22nd
  XI. Special Event
 Tuesday, October 20th, 2009 
 VIP Breakfast Briefing - 7:30 AM - Venice Room
 SeamlessTV Telescopic Video Patent Licensing Program
 Hosted by: MONKEYmedia, Inc. and SeamlessTV
 To RSVP
 – vip@monkey.com. 512.650.1080, x183 
 XII. Wednesday, October 21st
 VIP Content Rights Dinner
 Hosted by Digimarc  XIII. Wednesday, October 21st
 Korea-US Vision Council - 6:30 PM
  The Complete Agenda
 October 19-22, 2009
  The Complete Agenda
 Digital Hollywood Fall
 October 19-22, 2009
 Loews Santa Monica Beach Hotel
 Pre-Day Events
 The Strategic Sessions
 Monday, October 19th  10:00 AM – 11:15 AM
 Track I: The Advertising Platform
 Consumer Privacy, Tracking & Targeting: Consumer Rights and Enhanced Technology and Commerce Services
 Dan Palmer, VP, Atigeo 
Bant Breen, President, Initiative 
Dave Morgan, CEO, Simulmedia 
Michael Dougherty, CEO, Jelli 
Shai Samet, CEO, Samet Privacy LLC 
Jason Cieslak, Managing Director, Siegel & Gale 
John P. Kottcamp, Partner, Chief Marketing Strategist 
Mark J. Kapczynski, Chief Operating Officer, Kontrol Media, Moderator
  Track II Money, Media, Entertainment & Technology Media & Entertainment Valuation Symposium
 Hosted by: Media Valuation Partners
 Moderator and Host: 
Larry Gerbrandt, Principal, Media Valuation Partners
 Speakers: 
Seth Shapiro, Principal, New Amsterdam Media LLC 
Richard Yen, Director, Saban Ventures 
James Dix, Senior Equity Research Analyst, Wedbush Morgan Securities 
James C. Roberts III, Managing Partner, Global Capital Law Group PC 
Brian J. Marler, Senior Vice President, Financial Advisory Services, Houlihan Lokey
  "A Hollywood Content Summit Event"
 11:00 AM – 1:00 PM
 International Academy of Web Television - 1st Annual Member Meeting 
  1:00 PM – 2:15 PM
 Track I: 
Hollywood 2.0 – Disruption and Transformation
 The New Hollywood Equation – Content Owners, New Platforms, Agents & Commerce
 Mike McCurry, Co-Chair, Arts+Labs, former Press Secretary, President Bill Clinton 
Dave Martin, VP, Digital, Ignited Agency 
Carlson Choi, Director Interactive Marketing, Activision 
Mike Hurt, SVP, Comscore 
Howard Owens, Managing Partner, Reveille 
Baris Karadogan, Partner, Fuse Capital 
Howard Stein, SVP, Digital Development, FremantleMedia North America 
Mark J. Kapczynski, Chief Operating Officer, Kontrol Media, Moderator
  Track II: The Advertising Platform, The DH Upfronts
 Hypertargeting: Ad Networks, Ad Serving and Ad Targeting
 Bruce Falck, Head of Google Content Network, Google 
James Colborn, Director, Microsoft Advertising 
Heather Hopkins, SVP and General Manager, MTVN Tribes 
Imran Khan, Managing Director, J.P. Morgan 
Richard Jalichandra, CEO, Technorati 
Mark Walsh, CEO and Chairman, Genius Rocket 
Steven L. Canepa, General Manager, Global Media & Entertainment Industry, IBM Media & Entertainment Industry, Moderator
  Track III: The Smartphone, Session I
 The Mobile Platform: Establishing the Personalized Video, Music, and Communications Experience
 Laurent Sanchez, Director, Alliances, ACCESS 
Jamie Wells, Director, Microsoft Mobile Advertising 
Nash Parker, Director, Emerging Technology & Media, Alcatel-Lucent 
Mark Hyland, VP Marketing, QuickPlay Media 
Ted Cohen, Managing Partner, TAG Strategic llc, Moderator
 Additional speakers to be announced
  "A Hollywood Content Summit Event"
 1:30 PM – 2:45 PM
 Master Class Workshop – Tastemakers: Movies, TV, Webisodes & Talent and how to connect with your Community
 How to develop, cast and market programming that delivers vertical potential for brands and platforms. Cross-Platform Strategy Workshop presentation 
Sarah Szalavitz, Founder and storyteller, 7 Robot, Veoh 
Micki Krimmel, Principal, Founder Sugar Packet Inc, Mickipedia.com 
Jamison Tilsner, Founder, International Academy of Web Television 
John Heinsen, Principal, Bunnygraph Entertainment 
Dan Zappin, Founder, The Station 
Kevin Winston, Founder, Digital LA 
Presented by the International Academy of Web Television 
  2:30 PM – 3:30 PM
 Track I - Hollywood 2.0 – Disruption and Transformation
 The Entertainment and Technology Transformation: Reimagining the TV, Mobile and Broadband Video Experience
 Richard Kang, Sr. VP of Strategy, MTV Networks 
Bob O'Donnel, VP of Client Services, IDC 
Dave Brown, Sr. Manager for Cisco Video Solutions Marketing, Cisco Systems, Inc. 
Benjamin Ling, Director of Platform and Product Marketing, YouTube 
Kelly Day, EVP and COO, Digital Media and Commerce, Discovery Communications 
Shashi Seth, Chief Revenue Officer, Cooliris, Moderator
  Track II - The Advertising Platform, The DH Upfronts
 Advertising NEXT: Social Networks, TV & Video, Broadband, Mobile and Games
 Keith Blanchard, North American Executive Creative Director, Story Worldwide 
Jesse Redniss, Vice President, Digital, USA Network 
Kalpana Sehwani, Category Director, Entertainment - Platform-A, AOL 
Christian Crosier, Regional Online Sales Manager, Western US, Comcast Spotlight 
Michael Lazeow, CEO, Buddy Media 
Scott Ferris, GM, Microsoft Advertising 
Thomas F. Tafuto, SVP, Creative, D I G I T A S 
Edward K. Moran, Director of Product Innovation, Deloitte Services LP, Moderator
  Track III - The Smartphone, Session II
 Platform Strategies: Video, Apps, Social Experience, Web, Location-Based, Interactivity
 Brandon Starkoff, Senior Vice President/Director, Starcom Worldwide 
Eric Anderson, SVP/GM , Handango 
Patrick Collins, President, 5th Finger 
Nancy Allan, Managing Director, the Americas, Mobiclip, Inc. 
George Linardos, Vice President, Products, Media & Games, Nokia 
Greg Fawcett, co-founder, MobiAd Sales 
Mitch Feinman, Business Development Consultant, SayNow, Moderator
  "A Hollywood Content Summit Event"
 3:00 PM – 4:15 PM
 Master Class Workshop – Comedy: Superstars and Hidden Gems
 Success & Failure: Why and how comedy works online - Writing, producing, developing for the Superbad / Funny or Die - Generation. Cross-Platform Strategy Workshop presentation 
John Hamburg, Writer / Director, I love you Man 
Andrew Steele, Creative Director, Funny or Die 
Mike Polk, Senior Creative, Break.com 
Darrin McAfee, SVP Digital Media, E-Comic Branding / Levity Entertainment Group 
Larry Amoros, Writer, How’d You Get So Rich, ESPY Awards, The Nanny 
Glasgow Phillips, Writer / producer, Comedy Central, NBC, MTV, G4, Moderator
  3:45 PM – 5:00 PM
 Track I - Hollywood 2.0 – Disruption and Transformation
 Cable, TV and Broadband - New Content - New Networks - Streams, Platforms, Devices
 Steve Stanford, Digital Entrepreneur, former head, digital media group, ICM 
Stephan Shelanski, Executive Vice President, Programming, Starz Entertainment, LLC 
Michael Kernan, Chief Executive Officer, NuMedia Studios (former executive ICM) 
Larry Tanz, President/COO, Agility Studios 
Lance Ware, Senior Vice President of Technology, Technicolor 
Paul Colichman, co-founder and CEO, Here Media, Inc. 
Mark J. Kapczynski, Chief Operating Officer, Kontrol Media, Moderator
  Track II - The Advertising Platform, The DH Upfronts
 Advertising Accountability: Metrics and Analytics around Video, Social Media, P2P and User Generated Media
 Steve Banfield, CEO Mixercast 
Bill Stephenson, VP Advertiser Solutions, Nielsen Online 
Ali Rana, Vice President, Digital Strategy, Dynamic Logic 
Chance Parker, Vice President and General Manager, J.D. Power and Associates 
Mark Yesayian, Managing Director, Digital West, MEC Interaction 
Mark Ghuneim, CEO, Wiredset, Moderator
  Track III - The Smartphone, Session III
 Platform Strategies II: Apps - Entertainment, News, Music, Games, Location-Based, Communication and Community
 Benjamin Chen, chairman and ceo, Mochila 
Maria Kermath, Director, Product Strategy, AT&T Interactive 
Chris Tolles, CEO, Topix 
David Scacco, CEO, TwitVid.com 
David Maher Roberts, CEO, Filter 
Anthony Bontrager, President, 1Cast 
Tim Chang, Principal, Norwest Venture Partners, Moderator
  "A Hollywood Content Summit Event"
 4:30 PM – 6:00 PM
 DH Pitch Camp – Pitching your favorite brand, agency, TV and broadband network. The content summit in cooperation with Digital Hollywood Upfronts.
 Executives standing by to take your pitch. During the first 30 minutes a panel of experts evaluate 3-5 public pitches and provide feedback. After that it’s free for all: Executives from networks, portals, agencies, studios and brands are standing by to take your pitch. 
Mark Vega, Of Counsel, Luce Forward & Co-founder Omelet 
Alex Barkaloff, EP new Media, Lionsgate 
Juan Devis, Director of Production KCET New Media 
Moises Velez, Head of Development and Current Programming, NBC Uni 
Danae Ringelmann, IndieGoGo, Moderators 
Presented by Indie GoGo   5:00 PM - 6:00 PM
 End-of-Day Poolside Reception
  Monday, October 19th
 6:00 PM - 8:00 PM
 IBM Business Intelligence and Advertising Analytics
 To join this invitation-only event contact Louisa Shipnuck - 
louisa.a.shipnuck@us.ibm.com  Monday, October 19th
 6:15 PM - 8:30 PM
 Digital Hollywood Finance Dinner, VCs, Private Equity, Corporate Investment - by invitation 
Co-hosted by SNL Kagan - by invitation  Special Content Summit Dinner Event
 Invitation only 
Presenting the Inaugural
 Digital Hollywood Excellence Award
 7:00 PM – 9:00 PM
 Dedicated to master storytellers and business visionaries in the film, television and new media space - Presented by tbd 
 Tuesday, October 20th
 Exhibits Open 9:00 AM – 5:00 PM 
"Content Summit Event" The Writers Track
 8:30 AM – 9.15 AM
 Writers Boot Camp – Mini Camp
 Jeffrey Gordon, founder, Writers Boot Camp 
Presented by Writers Boot Camp   Tuesday, October 20th, 2009 
 VIP Breakfast Briefing - 7:30 AM - Venice Room
 SeamlessTV Telescopic Video Patent Licensing Program
 Hosted by: MONKEYmedia, Inc. and SeamlessTV
 To RSVP
 – vip@monkey.com. 512.650.1080, x183
  Tuesday, October 20th
 SuperSessions
 9:00 AM - 10:15 AM
 Track I: The Advertising Platform, The DH Upfronts
 Contextual Media & Advertising: Transforming and Redefining the Relationship Between the Consumer, Advertising and Media Platforms
 Tim Hanlon, Executive Vice President/Managing Director, VivaKi Ventures 
John Lisko, Executive Communications Director, Saatchi & Saatchi LA 
Scott L Brown, SVP Strategy & Digital Platforms, The Nielsen Company 
Brent Poer, Senior Vice President, Managing Director, MediaVest Los Angeles 
Gustavo Alvarado, Group Media Director, MEC Interaction 
Randy Wooton, General Manager, Microsoft Advertising 
Doug Scott, President, OgilvyEntertainment, Moderator
  Track II: Broadband & The Smartphone, Session IV
 Social Apps and Mini-Apps as the Next Platform: Advertising and Commerce in Mobile, Social Media & Broadband
 Manish Jha, President and CEO, envIO networks 
Jared Fliesler, Director, Business Development, Slide Inc. 
Shaukat Shamim, CEO & Co-Founder, Permuto 
David A. Yovanno, Chief Executive Officer, Gigya 
Tom Kenney, President, Verve 
Jennifer Cooper, Founder and Principle, Rocketfuel Media 
Larry Vincent, Group Director, Strategy, Siegel+Gale 
Sun Jen Yung, Managing Director, Nightwood Capital, Moderator
  Track III: The Broadband Track
 Ubiquitous Video to the Consumer: The Technology & Content Enablers - Broadband, IPTV, Mobile & TV
 Mitch Berman, Chief Executive Officer & Co-Founder, ZillionTV 
Darcy Lorincz, CEO, Origin Digital 
Amy Friedlander Hoffman, President, Priority Digital Media 
Nicholas Butterworth, CEO, HD Cloud 
Anthony Simon, Vice President, Marketing, Zoran Corporation 
Perry Wu, CEO & Founder, BitGravity 
Mary Francia, Managing Director Media and Technology, Serowires, Moderator
  Track IV
 Innovation in Games, Game Networks and Social Gaming - Massive User Communities and Commerce
 Don L. Daglow, President and CEO, Stormfront Studios 
Faisel Hussein, Vice President, Investment Banking, RBC 
Craig Alexander, VP, Product Development, Turbine, Inc. 
Mark Kroese, General Manager, Microsoft Gaming and Advertising 
Allen DeBevoise, Chairman and Chief Executive Officer, Machinima.com 
Tim Walsh, EVP North America, IGA Worldwide 
Mike Vorhaus, President, Magid Advisors, Moderator
  "Content Summit Event" The Writers Track
 9:30 AM - 10:45 AM
 WGA-W: Mini-Summit: Workshops and Panels for Writers 
Transmedia Storytelling: Writing and producing for the multi-platform Universe
 Helen Ross, writer, Mad Men on Twitter 
Flint Dille, writer and interactive storyteller, Dragonstrike, Dead to Rights 
Jay Bushman, Story Architect 
Matt Corman & 
Chris Ord, writers, Covert Affairs (USA Networks), Deck the Halls 
Adam Armus, Executive Producer “Heroes” 
Seth Shapiro, Principal, New Amsterdam Media, Moderator 
Presented by: Writers Guild of America-West   10:45 AM - Noon
 Track I:
 Digital Hollywood Upfronts - The Screenings: Revenue, Deals, Cross Platform Advertising - Agency, Networks, Content Partners, Brands
  Track II: Hollywood 2.0 – Disruption and Transformation
 Hollywood and the Digital Consumer: How Technology, Content and Services Establish the Next Level of Consumer Entertainment Experience
 Kevin Yen, Director of Strategic Partnerships, YouTube 
Jared Tobman, Executive Vice President of Digital and Production, Reveille LLC 
Greg Clayman, EVP, Digital Distribution & Business Development, MTV Networks 
Patrick Barry, VP Connected TV, Yahoo! 
Jessica Schell, SVP, Digital Strategy and Business Development, NBC Universal 
John Penney, President, Foresee Entertainment, Moderator
  Track III: The Advertising Platform, The DH Upfronts
 Video Advertising: How New Consumer Habits Are Driving the Advertising Community to Innovate, and the Challenges with Scale
 Anthony Di Biase, Executive Creative Director, Wunderman Southern California 
Jason Witt, Senior Vice President, General Manager, Digital Fusion, MTV Networks 
David Shulman, Chief Digital Officer, Enfatico 
Marc Ruxin, Chief Innovation Officer, McCann Worldgroup San Francisco 
Mark Marvel, Sr. Director, Video Monetization, msnbc.com 
Tod M. Sacerdoti, CEO & Founder, BrightRoll, Inc. 
Louisa Shipnuck, Global Business Development Executive, Media and Entertainment industry, IBM, Moderator
  Track IV: The Smartphone, Session V
 Personalized Mobile Experience – Social Networking: Breakthroughs in Search, Messaging, Entertainment, Video Capabilities & Advertising
 Jim Hollingsworth, SVP Marketing and Sales, Gracenote 
Wendy Feldman, Executive Director, Mobile Marketing & Digital Promotions, Sony Pictures 
Erick Soderstrom, Vice President, Global Brand Marketing, Mobile Devices business, Motorola, Inc.: 
Braxton Woodham, co-founder and Chief Technology Officer, Zannel 
Gary Baker, founder and CEO, ClipBlast! 
Lucy Hood, Executive Director, Institute for Communications, Technology Management, USC Marshall School of Business, Moderator
  10:45 AM - Noon - Special Workshops
 Workshop A:
 The Arrival of 3D - Digital 3D Platform for Feature Films and Television
 Greg Foster, President, Filmed Entertainment, IMAX 
Neal Weinstock, Chairman/CEO, Kerner New York 
James Dix, Analyst, Wedbush Morgan Securities 
Steve Shannon, Executive Vice President, RealD Home 
Andrew Fear, Senior Product Manager, Consumer 3D Products, NVIDIA Corporation 
Angela Wilson Gyetvan, VP, Marketing and Sales, 3ality Digital 
Marty Shindler, CEO, The Shindler Perspective, Moderator
  Workshop B:
 Games, Animation, Brands, Advertising and Commerce: Establishing the Cross Platform Business Strategy
 David Getson, ceo, g-NET 
Ed Zobrist, President, ASAP Games 
Peter Marx, VP Production and Technology, Mattel 
Chris Cross, founder, Tarver Games 
Nique Fajors, EVP, Vector Entertainment 
Aaron Lassila, National Sales Manager, Massive, Microsoft 
Cindy Cook, former Chief Marketing Officer Vivendi Games, Moderator
  Special "Hollywood Content Summit" Session:
 11:00 AM - 12:15 PM
 Writers Track - Writers Guild of America-West
 Mini-Summit: Workshops and Panels for Writers 
Storyteller + Producer = Creator
 Sarah Fain & Elizabeth Craft, Writers, Lie To Me / Dollhouse / The Shield 
Patricia Handschiegel, commentator Huffington Post / The New Power Girls 
Presented by: Writers Guild of America-West 
  12:30 PM – 1:45 PM
 Special Presentation:
 Demos at Digital Hollywood – Breakthroughs in Entertainment and Technology
 Hosted by: Art Chang, founder and CEO, Tipping Point 
Presentations by:
 Jay Batson Co-founder, Acquia 
James Segil, co-founder & President, EdgeCast Networks 
Eric Gould Bear, Inventor of Telescopic Video & CEO, MONKEYmedia, Inc. 
Stacy Cook, CEO, Qtv, Inc.
  12:30 PM – 1:45 PM
 The Advertising Platform, The DH Upfronts
 Track I:
 Digital Hollywood Upfronts - The Screenings: Revenue, Deals, Cross Platform Advertising - Agency, Networks, Content Partners, Brands 
Presentations by:
 Interpublic Emerging Media Lab and Partnering Companies
 John Ross, President, Interpublic Emerging Media Lab, Retail 3.0 Practice 
Chris O'Neill, West Coast Director, Retail, Google 
Additional speakers to be announced  Track II: Hollywood 2.0 – Disruption and Transformation
 Hollywood and Media Reinvented - Traditional Media Transformed! Internet Video, Mobile & Games: Broadband as Next Generation Mass Media Programming and Big Business
 Eric Berger, Senior Vice President, Digital Networks, Sony Pictures Television 
Neal Tiles, CEO G4 Cable channnel 
Sab Kanaujia, Vice President, Digital Product Strategy & Development, NBC Universal 
Albie Hecht, CEO, Worldwide Biggies 
Andrew B. Lipsher, Partner, Greycroft, LLC 
Greg Goodfried, co-founder, president and COO, EQAL 
Shawn Gold, CEO, Cocodot, former CMO, MySpace, Moderator
  Track III: The Broadband Track
 The Broadband Economy: Video, Communications, Personalization, Social Media, Content, Lifestyle and Advertising Ecosystem
 Jon Ferro, EVP TV Distribution & Digital Sales, LIONSGATE 
Josette Bonte, Chief Digital Media Strategist, Cisco IBSG 
Eric Fitzgerald Reed, Vice President - Market Issues and Policy, Verizon Communications 
Ashley Still, Group Product Manager, Flash Media Distribution, Adobe Systems 
Randy Shaffer, Business Development Manager, Advertising Business Group, Entertainment & Devices Division, Microsoft Corp 
Alex Ben Block, Contributing Editor, The Hollywood Reporter, Moderator
  Track IV: The Smartphone, Session VI
 Mobile Commerce and Content - The Mobile Web, Texting, Search and Advertising Options
 David Gill, Director, Mobile Media and Advertising, The Nielsen Company 
Scott Kelliher, Category Director, Entertainment, AOL Advertising 
Michael Weaver, Vice President, Business Development, Mobile Discipline Lead, MRM Seattle 
João Gonzaga, CTO, COO & Co-Founder, conVISUAL 
Brian Johnson, Senior Vice President, Americas and Asia Pacific, mBlox 
Bruce Stewart, CEO, Digital and Mobile Services, kgb, Moderator
  "Hollywood Content Summit" Session:
 Lunch Content Presentations:
 Documentary Track
 12:30 PM – 12:55 PM
 Part I: Online Distribution for Docs
 Rick Allen, CEO, SnagFilms, 
Les Guthman, documentary filmmaker and 
Anne Thompson, IndieWire discuss the state of the indie union" from the perspectives of distribution, journalism, production financing. 
Lunch and presentation courtesy of SnagFilms  1:00 PM – 1:20 PM
 Part II: Indie Funding Workshop
 Danae Ringelmann and
 Slava Rubin, CEOs, IndieGoGo, demo hands-on tools to fundraise and budget your next picture, doc or web series 
Presented by: IndieGoGo   Special "Hollywood Content Summit" Session:
 1:30 PM – 2:45 PM
 The Digital Documentarian – DIY all the way from Shoot, to Post Production into Distribution
 Are the choices for today’s documentary filmmaker helping to create better films and better outreach to their own audience? 
AJ Schnack, CineEye Awards 
Sacha Gervasi, Director, Anvil! The Story of Anvil 
Marina Zenovich, Roman Polanski: Wanted and Desired 
Chris Paine, Who Killed the Electric Car 
Scott Hamilton Kennedy, Director, The Garden 
Eddie Schmidt, President IDA, Moderator 
Presented by: 
International Documentary Association   2:15 PM – 3:30 PM
 The Advertising Platform, The DH Upfronts
 Track I:
 Digital Hollywood 
Upfronts - The Screenings: Revenue, Deals, Cross Platform Advertising - Agency, Networks, Content Partners, Brands 
Presentations by:
 Lionsgate and Partnering Companies  Track II: Hollywood 2.0 – Disruption and Transformation
 Hollywood 2.0 - Content & Commerce: New Rules for the Film, TV, Broadband & Mobile Video Industry - Deals, Advertising and Commerce
 Vince Messina, Regional Sales Director, Western U.S., Microsoft Advertising 
Ryan O’Hara, President of TV Guide Network and TVGuide.com 
Sandy Grushow, President, Filmaka, former, Chairman of Fox Television Entertainment Group 
Jason Klarman, General Manager, Oxygen Media 
Aubrey Freeborn, Senior Vice President, Marketing & Product Management, Worldwide PPV, VOD & EST, Twentieth Century Fox 
Sharon Waxman, Editor in Chief, TheWrap, Moderator
  Track III: Hollywood 2.0 – Disruption and Transformation
 Celebrity Media and Reality Shows Transform Broadband, Mobile, Social Media and TV
 Joerg Bachmaier, SVP, Digital Media & Business Development, Endemol USA 
Noah Oppenheim, Head of Unscripted Development, Reveille 
Roy Bank, President, Television, Merv Griffin Entertainment 
Tyler Goldman, CEO, BUZZMEDIA 
Rebecca Baldwin, General Manager, Zap2it.com 
Peter Kafka, Senior Editor, All Things Digital, Moderator
  Track IV: The Smartphone, Session VII
 Video on the Smartphone - Entertainment & Information Programming Jumpstarts the Revolution
 Soren Schafft, General Manager, North America, Fox Mobile Distribution a unit of Fox Mobile Group (FMG) 
Dave Ulmer, Senior Director, Entertainment Products, Motorola 
Daren Tsui, CEO, mSpot 
L.M. Kit Carson, Filmmaker/Journalist, AFRICA DIARY 
Jonathan Barzilay, Senior Vice President, Programming & Advertising, FLO USA 
Daniel Tibbets, EVP and Studio Chief, GoTV Networks 
Madeline Herdrich, Vice President of Mobile, North America, Paramount Pictures Digital Entertainment Group 
Frank Chindamo, President & Chief Creative Officer, Fun Little Movies, Moderator
  Special Workshops
 2:15 PM – 3:30 PM
 Workshop A: DRM 101 – The Content Rights - Digital Rights Primer: Rights Management – Rights Holder Issues – The Content vs. Technology Collision 
James M. Burger, Attorney at Law, Dow Lohnes, Moderator 
Jack Lacy, Senior Vice President, Standards and Community Initiative, Intertrust 
Alan Bell, former CTO, Paramount 
Rajan Samtani, Director, Business Development, Digimarc Corporation
  Workshop B:
 Virtual Worlds, Virtual Economies, Virtual Goods and Services and Virtual Gaming
 Valerie Williamson, VP of Marketing and Business Development, The Electric Sheep Company 
Lee Clancy, Jr., Vice President of Product Management and General Manager, IMVU 
Daniel O’Connell Offner, Partner, Nixon Peabody LLP 
Craig Sherman, CEO, Gaia Online 
Steve Hoffman, CEO, RocketOn, Inc. 
Rob Goldberg, founder and Chief Executive Officer, GMG Entertainment 
Rob Uhrich, Senior Director, Digital Markets, PaymentOne 
Teemu Huuhtanen, EVP, Marketing, Ad Sales and Business Development, Sulake Corporation 
David Traub, VP Business Development, DigitalSportsMedia, Moderator
  "A Hollywood Content Summit Event"
 3:00 PM – 4:15 PM
 Moguls, Indies, YouTube Stars—Re-mastering the Studio Model for the Digital Golden Age
 David Gale, EVP MTV New Media 
Aaron Ryder, President Production, FilmNation Entertainment 
Ted Skillman, Founder, Snackaholic, Bollywood Hero 
Richard Wright, EVP / Head of Production, Lakeshore Entertainment 
Bill Duke, Actor / Director, Deep Cover,Sister Act 2, Level 26 
Daniel Tibbets, SVP, GoTV Studios, Moderator
 Presented by the 
Producers Guild of America 
  3:50 PM - 5:00 PM
 The Advertising Platform, The DH Upfronts
 Track I: The Advertising Platform, The DH Upfronts
 The Future of Enhanced Advertising: Addressing Brands, Message, Technology, Media and Entertainment
 Adam Stewart, Industry Director of Media & Entertainment, Google 
Peter Daboll, CEO, Bunchball 
Chris Allen, Vice President/Director of Video Innovation, Starcom USA 
David L. Kang, J.D., Ph.D., Senior Vice President and General Manager, Rodale.com 
Chris Monaco, Vice President, Octagon Music+Entertainment 
Barbara Bacci Mirque, Executive Vice President, Communications and Best Practices, ANA 
Ro Choy, Chief Revenue Officer, RockYou 
Xavier Kochhar, Managing Partner, Media Link, LLC, Moderator
  Track II: Television Platform: Content, Interactivity & Commerce
 The Flat Panel-Television Platform: HD, Downloads, Interactivity, Widgets – New Relationships, New Technology
 Ryan Pirozzi, Director, Digital Video, Best Buy 
Sean Besser, VP of Business Development, Rovi Corporation 
Brendan Traw, Intel Fellow & Chief Technology Officer, Digital Home Group 
Jeff Allen, Founder and CEO, RallyPoint 
Nick Fishwick, Vice President, OpenTV Labs 
Jeffrey Binder, General Partner, Genovation Capital, Moderator
  Track III: The Advertising Platform, The DH Upfronts
 Advertising Strategy, Expenditure and Analysis: Broadcast and Cable vs. the New Platforms: Broadband, Social Networks, Mobile, VOD & PVR
 Brandon G Berger, Vice President, Digital Innovation, MDC Partners 
Davang Shah, Head of Marketing - Automotive, Finance, Entertainment, and Travel, Google 
Jason R. Krebs, co-founder and President, Sales & Marketing, ShortTail Media 
Warren Schlichting, SVP, Corporate Development Canoe Ventures 
Dawn Wager, Group Communications Director, Saatchi & Saatchi LA 
Ken Papagan, President & Chief Strategy Officer, Rentrak 
Terry S. Bienstock, CEO, Mobilactive Media, LLC., former EVP & General Counsel, Comcast Cable, Moderator
  3:50 PM - 5:00 PM Workshop A: The Broadband Platform – PC, Mobile, TV and Advertising
 Delivering Video Programming - Streaming and Live Broadband and Mobile: The Next Consumer Entertainment and Information Experience
 John Watson, Executive Director of Business Development, AT&T 
Justin Kan, founder and President, Justin.tv 
Mariana Danilovic, Managing Director, Hollywood Portfolio, LLC 
Matthew Feldman, President and CEO, Versaly Entertainment 
Jed Horovitz, President and CEO, Internet Video Archive (IVA)
 Dina Kaplan, co-founder, blip.tv 
Alma Derricks, Director, Deloitte Consulting LLP, Moderator
  Workshop B: Hollywood 2.0 – Disruption and Transformation
 The Hollywood Producer - The Real Deal: Reinventing the Strategy, the Platforms and the Revenue Streams
 George H. Ruiz, Head of New Media and Senior Vice-President of Business Affairs for International Creative Management 
Justine Bateman, founding partner, 
www.fm78.tv and former SAG board member 
Paul Kontonis, CEO, For Your Imagination 
Kim Evey, Producer, THE GUILD 
Frank H. Nein, co-founder, SVP of Business Development & Marketing Communications, Lexicon Digital Communications 
David Freeman, Managing Director, Matter, an Edelman Entertainment Company 
Drew Massey, Founder & Chief Maniac, maniaTV 
David Tochterman, President, Versatility Media, Moderator
  "A Hollywood Content Summit Event"
 4:30 PM – 5:15 PM
 Animated Force – pushing the limits with Flash, Pen, Brush and Machinima
 John Andrews, SVP, Klasky Csupo, ka-chew! 
Dave Vamos, Founder Six Point Harness Studios 
Uri Shinar, CEO, Aniboom 
Presented by: 
ASIFA Hollywood: The International Animated Film Society 
  5:00 PM - 6:00 PM
 Special Event - Open to All Attendees 
Tuesday, October 20th
 End-of-Day Poolside Reception 
Hosted by mSpot  Digital Hollywood - Day Two
 Wednesday, October 21st
 Exhibits Open 9:00 AM – 5:00 PM 
Note: The EPPS Conference is Open to All Digital Hollyood conference Attendees 
EPPS: P.R. Twenty4Seven 
 One Day Conference 
Public Relations in the Era of Nonstop Communication
 8:45 AM Welcome Address 
Henri Bollinger, President, EPPS
  9:00 AM - 10:15 AM
 Track I: The Advertising Platform, The DH Upfronts
 Video Advertising: How New Consumer Habits Are Driving the Advertising Community to Innovate, and the Challenges with Scale
 Derek Leedy, Vice President, Account Direct, Mediasmith 
Brad Davis, Senior Vice President, West Coast Multimedia Leader, Disney Online 
Julie Diffenbach, Associate Director, Interactive, Media Storm 
Jamie Elden, Vice President, Digital Alloy Media + Marketing 
Diaz Nesamoney, CEO, Jivox 
Jason Lopatecki, Chief Strategy Officer, TubeMogul 
Levy Cohen, CEO and co-founder, Collarity 
Daniel Harris, Chairman & CEO, MediaPass, Moderator
  Track II: Television Platform: Content, Interactivity & Commerce
 The NexGen Entertainment Home Experience - From the Smart & Connected TV to the PVR, Set-Top & PC Experience
 John Gildred, President, SyncTV 
Vic Odryna, Co-Founder and CEO, ZeeVee 
Mike Noonen, Senior Vice President, Global Sales and Marketing, NXP 
Greg Gudorf, CEO, Digeo 
Nick Fishwick, Vice President, OpenTV Labs 
Andrew Kippen, Vice President, Marketing, Boxee 
Paul Moroney, PhD, Fellow, Advanced Technology, Home and Networks Mobility, Motorola, Inc. 
Rick Doherty, co-founder and Director, The Envisioneering Group, Moderator
  Track III: Content Rights - Digital Rights & Entertainment Law Program
 Digital Choice and Access to Digital Content - Balancing Consumer Rights with Technology, Regulation and Legal Principles
 Kerry Langstaff, Vice President of Marketing, Quova 
Anil Kolloth, Partner, Kris & Kolloth 
Rafael Solis, VP, Marketing, ImageSpan 
Stuart Rosove, Vice President, Media & Entertainment, Digimarc Corporation 
Neil W. Netanel, Professor of Law, UCLA 
Laurin H. Mills, Managing Partner, Nixon Peabody LLP 
James M. Burger, Attorney at Law, Dow Lohnes, Moderator
  Track IV: The Advertising Platform, The DH Upfronts
 Breakthroughs in Advertising, Technology and Content - Innovation in The Visual and Contextual Experience - Web, Video and Mobile
 Michael Scherotter, Media Experience Evangelist, Media and Communications, Microsoft Corporation 
Yahav Isak, Director of Interactive Production, JWT 
Mark Pascarella, President & CEO, Gotuit Media Corp 
Maurício Mota, Chief Storytelling Officer, Founding Alchemist, The Alchemists 
Jay Seideman, Vice President, Vibrant Media 
Bismarck Lepe, co-founder and the President of Product Strategy, Ooyala 
Lauren Cole, President, Cole Media, Moderator
  9:15 AM: 10:15 AM 
 EPPS: Entertainment Publicists Professional Society
 Session A:
 Hollywood 3.0—Where Web 2.0 has taken us and what is next in the way that entertainment is sold, promoted and branded
 Moderator: Peter Kafka, Senior Editor, All Things Digital
 Panelists to include: 
Chuck D, Public enemy 
Kate Neligan, Director, On Demand & Digital Marketing, Lionsgate 
Caroline Owen, Head of Corporate Communications, Orange-FT 
Tyler Goldman, CEO, BUZZMEDIA 
Ross Levinsohn, Partner, Fuse Capital 
Julie Supan, VP of Marketing, Ning
  EPPS: Session B
 9:15 AM
 Making a career: how to create, break and sustain the working’ personalities in Hollywood
 Panelists to include: 
Stan Rosenfield , President, Stan Rosenfield & Associates 
Deena Katz, Dancing With The Stars 
Elizabeth Leonard, Bureau Chief, People magazine 
Angelica Cob-Baehler, SVP, Communications and Creative, EMI Music North America 
Edna Gundersen, Pop Music Critic, USA Today
  EPPS: Workshop
 9:30 AM
 Metrics & informational analytics – Does it count and how to count it (ROI in a digital world)
 Moderator, Jonathan Heit, SVP, Digital Media and Technology, Allison and Partners Public Relations 
David Reis, President and CEO, DEI Worldwide 
Mark Ghuneim, Chief Executive Office, Wiredset 
Amy Martin, President, Digital Royalty 
Blake Cahill, SVP of Marketing, Visible Technologies 
Richard Knafelc, Account Manager, PR Newswire 
Matthew R. Policastro, Regional Manager, Business Wire, Los Angeles
  10:45 AM -12:30 PM
 Special Research Presentation
 Hosted by Parks Associates
 “Cloud Media & Connected TVs: The New Face of Digital Entertainment.”
  10:45 AM - Noon
 Track I: Television Platform: Content, Interactivity & Commerce
 Inventing TV 2.0 - Broadband Enriches Channelized Content - Defining the Set Top Box, Streaming Media Adapter, Downloadable Consumer Experience
 Seth Haberman, Founder and CEO, Visible World 
Jim Funk, VP of Business Development, Roku 
Braxton Jarratt, CEO, Clearleap 
Stuart McKechnie, Director Strategic Marketing, Zoran 
Alex Limberis, Chief Operating Officer, Syabas Technology 
Steve Tranter, VP, Interactive and Broadband, NDS Americas 
Jaspal Bhasin, Chief Operating Officer, itaas, Inc. 
Ben Mendelson, co-founder and president, Interactive Television Alliance, Moderator
  Track II: Television Platform: Content, Interactivity & Commerce
 Television and Video as an Interactive Content Experience – As High Definition, Broadband, PVR and ITV Evolve
 Jeff Meyer, Senior Vice President, Scripps Networks 
Bhavesh Patel, Vice President, Interactive Media, Fox Sports International 
Eric Gould Bear, Inventor of Telescopic Video & CEO, MONKEYmedia, Inc. 
Edgar Villalpando, SVP Marketing, ActiveVideo Networks 
Chip Meehan, VP, Advanced Advertising Sales, Comcast Spotlight 
Adam Powers, Chair of Ecosystem Committee, DLNA and Director of Standards and Emerging Technology, Rovi Corporation 
Thomas Hughes, Vice President, Worldwide Digital Media, Metro-Goldwyn-Mayer Studios 
Arlene Zeichner, Principal, Selavy Associates, Moderator
  Track III: Content Rights - Digital Rights & Entertainment Law Program
 Drafting the Next New Media Contract - Outlines and Contours - Content Creators - Guilds - The Entertainment Industry
 Virginie L. Parant, partner, Artist Law Group 
Susan Cleary, Esq., Vice President, General Counsel, Independent Film and Television Alliance® 
Erika A. Zucker, Attorney/Consultant, Legal Counsel, Writers Guild of America-West 
E. Barry Haldeman, Of Counsel, Jeffer, Mangels, Butler & Marmaro, LLP 
Daniel H. Black, Shareholder, Greenberg Traurig, LLP 
Steve Bradbury, VP, Content Strategy & Business Affairs, GoTV Networks, Moderator
  Track IV: Music 2.0 - Invention of an Industry
 Music Power Shift: Artist, Label, Technology, Management
 Christopher Allen, COO, Napster 
Michael Spiegelman, Head of Music, Yahoo! 
Mike Tunnicliffe, Partner, Filament Entertainment Group 
Phil Sandhaus, MemBrain LLC 
Jeremy Welt, SVP New Media, Warner Bros Records 
Sam Wick, SVP of Monetization and Strategy, MySpace Music 
James Lamberti, Vice President, Marketing & Artist Services, Topspin 
Kelli Richards, President, The All Access Group, Moderator
  10:45 AM: Noon 
 EPPS: Entertainment Publicists Professional Society
 Session A
 Media Transformers: The Metamorphosis of Journalism and Media
 Moderator: Jerry Swerling, Professor and Director of PR Studies; Director, Strategic Communication and PR Center, Annenberg School for Communication, University of Southern California 
Panelists to include:
 Sharon Waxman, Founder and Editor-In-Chief, The Wrap 
Drex Heikes, Editor, LA Weekly 
Sallie Hoffmeister, Assistant Managing Editor (Arts & Entertainment), LA Times 
Steve Loeper, Administrative News Editor, Associated Press 
Alan Frutkin, Senior Editor, Media Week 
Neil Stiles, President, The Variety Group 
 EPPS - Session B
 Mastering the New Distribution Tools: Twitter, Facebook, YouTube, Blogs, Search, SMS, and Mobile
 Moderator: Karen DeMarco, Strategic Communications & Social Media Marketing Consultant 
Panel:
 Melinda Newman, music journalist/blogger, Associated Press, Los Angeles Times, HitFix and others 
Candice Yusim, Vice President of Publicity and Program Marketing, Tribal Brands 
Clay Dollarhide, Senior Manager, Digital Marketing and Public Relations, sPRead Solutions 
Krista Thomas, Vice President, Marketing-Communications, Thomson Reuters Calais 
Rebecca Detken, Managing Editor, Yahoo OMG!
  EPPS Workshop
 10:45 AM
 Small Stories, Big Picture: PR Writing at the Moment Simon Glickman and 
Julia Rubiner, partners, Editorial Emergency (PR/Marketing Communications, Copywriting)
  "A Hollywood Content Summit Event"
 TV Track - Academy of Television Arts and Sciences
 Mini-Summit: Next TV and Beyond 
12:30 PM - 1:45 PM
 Content is King – The Interactive Emmys 2009: Nominees and Winners
 Lisa Hsia, Senior Vice President, Bravo Digital Media (Top Chef) 
Nathan Mayfield, Chief Creative Officer and Co-Founder, Hoodlum (The Dharma Initiative / LOST) 
Alison Moore, VP Brand Strategy and Digital Platforms, HBO 
Victoria Chew, Executive Director of Marketing, ABC 
Geoff Katz, Co-Governor Interactive Peer Group Academy of Television Arts & Sciences, Moderator 
Presented by: Academy of Television Arts & Sciences   12:30 PM - 1:45 PM
 Track I: Video & Next Wave AdvertisingTrack
 Branded Media Marketing - Across Platforms - TV, Film, Broadband, Mobile, Virtual Worlds, Music and Games – Reinventing the Commerce & Media Model
 Scott Francis, Chief Technical Officer, PRN 
Avi Savar, Chief Executive Officer, Big Fuel 
Simon Kelly, Chief Operating Officer, Story Worldwide 
Stephen Baer, Managing Partner, The Game Agency 
Brian Murphy, Executive Vice President of Branded Entertainment, TBA Global 
Mike Siegenthaler, Director, Branded Entertainment, Microsoft Advertising 
James Heck